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Corporate Social Responsibility Activity
YAMUNA is one of the most prominent rivers of India. This river is about 1370 kms long. Its origin is at the YAMUNOTRI glacier in lower HIMALAYAS in UTTARAKHAND district. Yamuna has huge religious importance. The environment of Yamuna along its long course is fabulously endowed with natural bounties. Importance of the river is increased by several canals which irrigate vast tracts of lands of India. It has sustained many civilizations and cities for ages.
Unfortunately Yamuna, has become one of the most polluted rivers in the world due to huge pollutants being discharged in it. Many efforts have been made to clean Yamuna; however they have been unable to bring any improvement due to lack of dedication, sincerity, and commitment.
Usher Group has taken the initiative of transforming river YAMUNA from becoming a sewer into a pristine river as it was in the past. To achieve this “S A Y ES” (SAVE YAMUNA ENVIRONMENT SOCIETY ) has been formed & initiated. The NGO led by the company will clear up the riverbed and convert the daily waste residues as land fill or for other common uses.
Steps taken to clean YAMUNA :
- Firstly a dredger will be deployed to clean periodically the sewage brought downstream and settled in Yamuna bed in Mathura section thereby removing major solid pollutants.
- There will be citizen’s awareness programme to voluntarily avoid using plastics, polythene bags, and such materials in the vicinity area for Pooja or such activity.
- City‘s daily discharge will be collected in main pipeline running parallel to Yamuna river. This pipeline will be laid along the road/banks closest to river fronts. This in turn will be carried downstream beyond Gokul barrage and into a sewage treatment plant. Treated water will be used for gardening etc and solid will be used in land fill or other common uses.
- Direct injection of Oxygen into YAMUNA at right time and right place per day by a special purpose built Vessel is also envisaged.
- As an additional source of Oxygen, an installation will be built to store and release Hydrogen peroxide as and when necessary.
Future of ‘SAYES’
It is proposed to further beautify both banks of YAMUNA and its ancient Ghats and make them eco and people friendly so that religious tourist find it pleasant to pause there, soak in the spiritual, natural environment and find it spiritually fulfilling. In the process economy of Mathura will get a boost and government will get its revenue grow. In short a win- win situation.